Getner
Branding
Getner is a new payroll management business targeted particularly to Latin America.
It was very important for this young enterprise to appear as a responsible, modern company, with the ability to handle big corporate accounts providing the benefits of a team small enough to pay attention to detail, but experienced never the less.
The logotype evolved from the abstraction of two hands closing a deal, conveying Getner's human nature; and a waving flag that denotes the company's dynamism.
As for the color palette, we chose to work with very bright colors, in order to stand up from their competitors, who tend to use much more sober tonalities.
It was very important for this young enterprise to appear as a responsible, modern company, with the ability to handle big corporate accounts providing the benefits of a team small enough to pay attention to detail, but experienced never the less.
The logotype evolved from the abstraction of two hands closing a deal, conveying Getner's human nature; and a waving flag that denotes the company's dynamism.
As for the color palette, we chose to work with very bright colors, in order to stand up from their competitors, who tend to use much more sober tonalities.
