Fuego Néctar, founded by Celina Martínez, is a brand of homemade chilli sauces and pastes based in Coahuila, Mexico. The sauces come in two flavors: habanero chilli and tree chilli. Celina started out selling her savory sauces to her friends for social occasions. She came to us after they became such an appetizing success, that she decided to commercialize them in order to distribute them to a wider audience.
We designed a brand that maintained that cozy, homemade feeling Celina pours into each jar. The name (Fire Nectar in Spanish) reflects the product's rich and fiery essence, a nectar that can bring life to every wholesome and tasty dish. We drew inspiration from old-school, early 20th century pharmaceutical labels and adverts that were so informative and used a very diverse typographical palette. The corked jars give the brand a traditionally golden "been-in-the-market-since-forever" vibe.