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Fashion & lifestyle

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  • Blackberrys apparel for men

    The brief was to take the existing bare-chested man theme forward into an edgier, more aggressive area of corporate dressing. The campaign was aimed at junior- to mid-level professionals and businessmen. We adapted some of Sun Tsu's quotations to express the thought, and the visual depicts a corporate samurai.

    Agency: R K Swamy, Delhi
    Creative Director: Shabnam Sirur
    Copy: Shailen Sohoni/Shabnam Sirur
    Art: Shabnam Sirur
    Photographer: Prasad Naik 
  • Indigo Nation, Madura Coats
    A campaign to showcase the client's summer collection and theme. The Khaki Club was meant to be a long-term story with constantly updated styles depending on trends, colors and cuts -- especially since Khakis are 'essentials' in a young man's wardrobe -- but turned out to be a one-season campaign. The project included in-shop branding and several collaterals like tags, shopping bags, signage etc.

    Agency: Saatchi & Saatchi, Bangalore
    Creative Director: Shabnam Sirur/Ronnie Wadia
    Copy: Ronnie Wadia
    Art: Shabnam Sirur
    Photographer: Prabuddha Das Gupta
  • Marcco Ricci shoes
    Since we decided Mr. Sanjay Dutt was to be our  brand ambassador, we attempted to repackage his negative public persona in a new light in the advertising campaign. His partly soft and partly gruff personality seemed to fit our rendition of him as a stylish Italian don. The outdoor campaign launched in Mumbai created enough of a buzz for the client to be charging a premium on their  cool shoes. The campaign involved brand identity development (logos & packaging) print, events, outdoor and in-shop branding.

    Agency: Jump Design Inc
    Creative director: Shabnam Sirur
    Copy: Shabnam Sirur
    Photography: Ashok Salian