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    The challenge was to position lotteries to a lottery averse middle-class Indian who considered them as a desperate pass time for drunks, losers a… Read More
    The challenge was to position lotteries to a lottery averse middle-class Indian who considered them as a desperate pass time for drunks, losers and general layabouts. The campaign received an overwhelming response, growing its vending machines network of grocers, malls etc by the day. Read Less
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