THE LANGUAGE OF FOOTBALL ON THE BBC

Campaign to promote both the quality of BBC's football coverage and that it's available multi-platform. The 360 campaign encouraged fans to download scores, news and information to their mobile phones. Targeted media included posters, bluetooth messaging and in-pub marketing in bars near to football grounds. There was a surge in subscribers directly accountable to the targeted nature of the marketing. 

AWARDS

Gold Award Winner Promax Europe 2008
Best Sports Promo
Silver Award Winner PROMAX UK 2007
Best Sports Promo

 

Creative
Dan Moore, James Spence
Creative Director
James Spence
Director
Why Not Associates