Esque Fragrance Packaging Concept
The focus of this concept was to create a new and intriguing scent as well as create an identity, packaging and advertising for that fragrance. The concept behind Esque is that the scent was the "esque" of a person. The term "esque" is normally added to the end of words such as "picturesque". I wanted to take that idea of capturing a moment in time and packaging it towards specific groups of women. I targeted three different groups of women and created a scent as well as packaging that made them different, but distinctly from the same company or brand. The Esque fragrances were targeted towards classy, sporty, and fun-loving women individually. The color palette was chosen to convey the fragrance within the packaging. The poster or ad campaigns used images of women who represented those marketed encompassed by those colors.
Overall, this project was focused on creating a fragrance that different women would enjoy but still be able to own the whole set or a scent individually.
The focus of this concept was to create a new and intriguing scent as well as create an identity, packaging and advertising for that fragrance. The concept behind Esque is that the scent was the "esque" of a person. The term "esque" is normally added to the end of words such as "picturesque". I wanted to take that idea of capturing a moment in time and packaging it towards specific groups of women. I targeted three different groups of women and created a scent as well as packaging that made them different, but distinctly from the same company or brand. The Esque fragrances were targeted towards classy, sporty, and fun-loving women individually. The color palette was chosen to convey the fragrance within the packaging. The poster or ad campaigns used images of women who represented those marketed encompassed by those colors.
Overall, this project was focused on creating a fragrance that different women would enjoy but still be able to own the whole set or a scent individually.
