- Collected School Projects
Projects and works done during studying at Broby Grafiska, years 2010–12.
- Book layout
Name: "Tankar om kreativa processer"
Brief: In collaboration with the scriptwriting course, design a book with their works, from layout to cover.
Date: April, 2011
Indesign, black acrylic (cover artwork), perfect binding with hard cover (printed book)
- A school project where we were gonna design a book, we had less than a month to finish it.
The book is for the scriptwriting program that's on our school as well. So they wanted us to individually come up with a design proposal for the book. The book contains texts about creative processes written by the students and teachers, there's also interviews by the students with different people from the movie industry. The budget was very tight and with a lot of content to fit in a few pages.
As from the brief we got I found some keywords:
simplicity, freedom, surrealism, movement, French new wave, also it should reflect creativity and process which is the book's title.
- For the cover I wanted to work in a medium that would capture that free, creative feeling and motion, since movies are images in motion, so I chose to work with acrylic paint in a very free and abstract way to capture that.
It's interesting that you can see different things in it, one told me she thought the spread of the cover looked like a brain. I think that's interesting because you can interprent it differently and see different things in it depending on who's viewing it. And it's the same thing with the subject of the book, creative process, everypreson in the book views it defferently and that's what thay are writing about, their view.
- I layout the book in a simple but classic book style with Baskerville as font style, much inspired by the symmetrical typography, with one big column, but there's one small for eventual images and also for the presentations of the students. It should feel like a real book, which will give it a serious and exclusive feeling. Not like a magazine.
With exception for the interviews where I chose to put it more like an article with tree columns instead, cause it suites for interviews better and since space was a big matter, it's also because it saved a lot of space.
The whole book is in 80 pages +cover.
- Label design
Name: 0%, non-alcoholic wine
Brief: Design a wine lable
Date: Jan–Feb, 2009
- My background idea came from how the society is today, many young people are drinking alcohol today and a lot of it. And bragging about it "I drank this much and I got so drunk!". The thought of that is terrifying to me. And that no one really seem to care to do anything, because adults are drinking just as much themselves. It's accepted to drink in this society. To say no to alcohol on a party or even worse to say you don't drink is a big nono! It's totally not acceptable. People will start asking questions, you can't say no without a good reason! That's how it is today, I've experienced it myself, since I am a teetotaler and I'm proud of it. But most people are ashamed and it is no wonder when people react the way they do when you say you don't drink. Another aspect is seeing that the existing designs of non-alcoholic drinks looks just like the alcoholic ones and it's difficult even finding the small text where it say "non-alcoholic". Why is this not accepted!?
I thought it was about time to design something non-alcoholic you would feel proud of to drink. A cool, young design, that people would recognize and feel proud of showing and say "No, I drink non-alcoholic today" and that would be ok, because it would be accepted.
That's how I come up with this design. "I drink 0% today". 0% very clear, easy to understand and actually I don't think I have to say much more about the actual design.
If I would ever get the chance to make this real it would be a campaign, where celebrities would support this and make young people think it's cool and make it a trend.
- PosterName: "Reel is real", film festival poster
Brief: Design poster
Illustrator, Pencil, Photoshop
Name: Sunne city
Brief: Identity and logotype design
Date: Mars, 2011
Group project, sharp for Sunne city
- Sunne is a small city along the river Fryken and known for their beautiful nature. They are seen as a tourist town both in the summer and winter, also culture is a big part of the city. Sunne is also a leading edge entrepreneur city, where new ideas and business are born. The latter is what their new identity should reflect more. As well as still having the connection to their beautiful nature.
The result is a simple font based logotype, together with a turquoise color, that reflects seriousness, innovation, refreshment and safety. And at the same time you can see the colors of the landscape in it, blue like the river and green like the forest.
- Poster & invitation Name: Liljevalchs Vårsalong
Brief: Design a poster and invitation card for Liljevalchs spring exhibition
Date: April, 2011
- Liljevalchs Spring Salon is open for all artists and therefor has a lot of different things to offer. That was the first thing that I wanted to capture in the design. A good idea to do that, instead of trying to represent every singe art style, I thought was to symbolize the diversity instead. In a form with different paths joint into one.
Liljevalchs is a modern up to date museum, that support new upcoming and unknown artists in their spring salon exhibition. A lot of different people come to see it, but especially younger people. I wanted to capture that by having a fresh, colorful and minimalistic style, but at the same time a timeless design to attract the broad target group.
The form is inspired by a flowers petals join together in the middle, it's an early spring sign and that's what Liljevalch Spring Salon is!
- Blank Magasin