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Coca-Cola Zero - digital launch campaign

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  • Launching the most important product in 30 years for The Coca-Cola Company
  • To launch the brand new Coke Zero, The Coca Cola Company wanted a killer campaign site. The challenge was to create an online experience that made the Coke Zero mindset come alive. The solution was to let three Australian surferdudes with an extremely laid-back attitude welcome us to their crib on the beach. Everything there serves to promote the idea of "Why not girlfriends with zero drama" or "Why not long nights out with zero hangovers" and so on. The Dudes have figured out how to do just that. Among many things the site features an interactive video based quiz known as "The Bootcamp". It challenges your skills and rewards you with a personalised tattoo on the body of a hot chick to share with your friends. We also created a viral that has been viewed by more than 800.000 people. I was responsible for the concept and the creative direction of photo/video shoots plus the team of webdesigners and flash programmers.
  • In the video quiz you face a number of challenges with girlfriend. You have to handle them as smoothly as possible and avoid confrontations.
  • The grand prize is your name tattooed on the belly of the hot girl friend. Then you can challenge your friends using this photo as an invitation or you can simply boast about it.
  • The gadget shop with lots of great ideas to help you achieve the life of "Zero".
  • The campaign also featured a viral movie which has been viewed by more than 700.000 people.