Graphics were developed for an engineering proposal to the Florida Department of Transportation Indiantown, Florida for the replacement of the Big John Monahan Bridge. A lot of prior research was put into the graphics to showcase that our firm really understood the needs and history of the client and how important their history is to the area. The design juxtaposes the past with the present in almost a post-card quality to draw attention. The typography style used to illustrate the title of "Welcome to the Big John Monahan" reflects those vintage postcards from the 30s-50s that were bold and incorporated images in the letters. It makes reference that this bridge is a destination and is a big deal. The design incorporates old news articles and original photos of the bridge, as well as computer renderings of the proposed new design.
The custom binders had to be equally as flamboyant, using matte lithograph paper on the outside and high glossy lithograph paper as the liner with 4-color full images. The front also incorporates gold foil stamping for the text to make it really pop. Inside the binders were also custom-made tabs that were full color with bleed and had gold foil stamps as well.
The real draw of the binders was to come up with something that would keep the reader interested in the cover for at least 30 seconds longer than normal and this was accomplished by using a "gimmick". In this sense, the gimmick was a separate layer glued over top the inside liner with a diecut track cut out on the bridge. Within the track laid a cut-out car and one can grab the car and move it back and forth across the liner. The two 8.5x11 binders had cars and the 11x17 had the train going over the train bridge. This proved to be wildy successful and popular. Creating this type of thing for an engineering proposal is almost unheard of in the industry. People loved playing with them. It was a big hit. The time frame was also amazing regarding the binders since we really only had 3 weeks and our printing company was wonderfully able to meet our deadlines. Nonetheless, we won the project!
The public announcement website also incorporates the same style.
Sticker graphic that was 3M paper that was adhered to the sides of the plastic suitcases into which the binders were placed.
Showing the reflective gold foil stamping on the front, spine, and back of the binders (as shown on the left). It also shows the train "gimmick" on the bridge on the 11x17 binder going past the edge of the binder.
Close-up of the gold foil stamping on matte lithograph paper on the custom binders.
Showing the reflective gold foil stamping as well as both "gimmicks", one from an 8.5x11 binder (to the left) and one from the 11x17 (one with the train going off the edge).
Inside of one of the binders showcasing the liner and the design of the "car gimmick" that goes across the black track so that it looks like its going over the bridge
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