10 week Brand & Indentity Design project in the spring of 2009: Pick a non-transportation related company and by using their company profile, user profile, core values and ofcourse design language try and create a vehicle for this perticular brand.
Fjällräven "Into the Wild" is a vehicle that facilitates the step between the city and the wilderness in order to make it easier for people to enjoy outdoor activities. With futuristic technologies like expandable tire tread, in wheel electrical engines and the BetterPlace battery system, this 100% electric vehicle offers the best of a city vehicle but also the best offroad capabilities ever known.
With the expanding tread and the air suspension, this vehicle can change from a normal family car made for city and highway use, into a fully capable offroad vehicle that can handle any obstacle.
Fjällräven "Into the Wild" is a vehicle that facilitates the step between the city and the wilderness in order to make it easier for people to enjoy outdoor activities. With futuristic technologies like expandable tire tread, in wheel electrical engines and the BetterPlace battery system, this 100% electric vehicle offers the best of a city vehicle but also the best offroad capabilities ever known.
With the expanding tread and the air suspension, this vehicle can change from a normal family car made for city and highway use, into a fully capable offroad vehicle that can handle any obstacle.
Fjällräven "Into the Wild" painted in Greenland White with softtop open and optional bike rack.
