Bayer 04 Leverkusen is one of the leading soccer clubs in Germany. Since its promotion, the club is playing continuously in Germanys top division, the 1. Bundesliga. Besides, Bayer 04 is regularly participating in international competitions – this season (2013/14) the team will be facing other international top teams in the UEFA Champions League.

Bayer 04 Leverkusen is one of the division leaders in case of innovation – and this can be seen in the field of acquisition possible main sponsors as well. stay golden was commissioned by the Bayer 04 Leverkusen Fußball GmbH to design a novel, high-quality and emotional acquisition medium.

The modular system of the acquisition box is working with flexible Inlays which can be filled individually. Space was created for a Video-In-Print card (stay golden realized an image animation), an image book, a personal letter, individual offer sheets as well as a jersey of the club including the imprint of the possible main sponsor.

 

The recipient can experience the club Bayer 04 Leverkusen via different media-channels. The homogeneous overall picture of all media insures an enormous conciseness and enables at the same time an individual use of the different media types by the marketing and sales team of Bayer 04 Leverkusen.