The german soccer club Bayer 04 Leverkusen shows off an innovative and high-grade communication medium in the VIP section for the 2013/2014 season.
When ordering VIP tickets for all home games of Germany's top division, the 1. Bundesliga, they are sent as part of a VIP ticketing overall package to fans and business partners. The total package includes the shipping packaging, the box, the enveloped tickets for home games, a personal cover note, the BayArena Cards (which allows the e-payment within the stadium), parking permits and the season brochure with all the relevant information about the current season.
The whole package works with different levels which can be equipped flexible, just like the "Premium Box", another Packaging project by 804 in cooperation with Bayer 04 Leverkusn. This system of flexible inlays gives the opportunity of individual reactions on number of ordered tickets or parking permits.
