Freak Out Friday – sale campaign for Bayer 04 Leverkusen

By the end of november, german soccer team Bayer 04 Leverkusen made their fans really happy with an exclusive sale campaign. On "freak out friday" fans will recieve an exclusive discount of 25% on many items at the online shop of their favourite team, Bayer 04 Leverkusen.

Bayer 04 Leverkusen commissioned stay golden™ with the visual creation and implementation of the campaign, starting with the naming, the development of the key-visual as well as the implementation for all relevant touchpoints.