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VIINI Corporate Design
brand identity for an exclusive wine lounge
The corporate design convinces by flexibility and the concisely use of a graphic illustrative shapes and forms, which derives from the procedure of pouring a glass of wine (moving fluid). Dividing the process of pouring, one gets distinctive kinds of organic forms, all completely different. These forms (we call them splashes) can be combined with illustrative picture elements. Illustrations and splashes can be harmoniously combined, almost natural, so that in some cases the motive can be seen at a second glance. As design element the splashes provide an inexhaustible creative basis for the continuously surprising overall appearance.
We are happy, because this project gains an award at the renowned “CDP – Corporate Design Preis 2012” , an iF communication design award 2013 and a Nominee at the German Design award  2014.