Tasked with coming up with a name, a logo, and bottle label for a new brand of authentic Louisiana Hot Sauce, I decided to research the history of the state, oddities and all. I went with a Victorian-look for the sauce to make it stand out from everything else that had some inkling of doing appalling things to one's rear end. At the same time, it adds a bit of femininity that is so rare in this industry with a real eye-seizuring graphic. The sauce comes in 3 levels of spiciness: Liquid Spasm, Liquid Convulsion, and Liquid Epilepsy.