These are a series of instant ad formats for House Of Fraser. These online ads were in multiple sizes and worked for sales, new collections and House Of Fraser in-house brands such as Biba. Using the Flashtalking interface the client was able to edit copy and choose different images by themselves, before rolling out a new online ad campaign.

I used the branding assets from the House Of Fraser print campaigns and the Flashtalking instant ad templates to create a series of online ads.

I designed a master template, often the MPU, before rolling out the other required sizes. I made sure the animations and transitions allowed for extra lines of copy to be added to future ads and for 1, 2 or 3 images to be used within the same template.

Finally I uploaded to and liaised with Flashtalking. In order to make sure the files were published smoothly, I made an online ads briefing document for the client to fill in at the start of each project. This way I knew the flash player, animation length, looping and file sizes etc straight away.