What is it?
Avis are a worldwide car rental service. Over several years I was part of the digital creative team that produced quarterly online campaigns for Avis Europe. We worked closely with each country's regional teams and the head team at Avis Europe. Each campaign had it's own concept and span standard and rich online ads, Facebook pages, a campaign microsite, email templates and web graphics.
My role
For each campaign I helped brainstorm and create new concepts for Avis Europe to choose from. I would develop the chosen concept across the various campaign elements. I created several hundred online ads for each campaign across multiple languages.
In addition to the core campaign elements. I designed a new look and feel for the Avis blog and took the initial look and feel to design the 'Road To Glory' game to support the 2010 FIFA World Cup, working closely with the flash developer.
I created and maintained translation matrixes for over 16 different languages supported by screenshots for each line of copy in situ. In addition, I created a translation matrix for the 'Road To Glory' game, where I created over 100 questions with 400 multiple choice answers.
Created with the Acknowledgement Ltd team.
