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Bēhance

  • cPRIME

  • Performance-wear company that develops products designed to promote balance, strength, and flexibility. Brand ambassadors include professional athletes and other prominent celebrities.

    Challenge
    Develop a singular technology into a range of products to reach diverse markets. Create a brand and messaging base that communicates the promise of the technology to everyday users.

    Execution
    Designed a complete product line (including packaging) and sourced production in Hong Kong. Managed product mix and inventory flow. Created complete brand, including name, sales tools, websites, trade show environments, and global advertising campaign featuring over 45 athletes and celebrities.