cPRIME
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Performance-wearcompany that develops products designed to promote balance, strength,and flexibility. Brand ambassadors include professional athletes andother prominent celebrities.
Challenge
Develop a singular technology into a range of products to reach diversemarkets. Create a brand and messaging base that communicates thepromise of the technology to everyday users.
Execution
Designed a complete product line (including packaging) and sourcedproduction in Hong Kong. Managed product mix and inventory flow.Created complete brand, including name, sales tools, website and tradeshow environments.
ext
Performance-wearcompany that develops products designed to promote balance, strength,and flexibility. Brand ambassadors include professional athletes andother prominent celebrities.
Challenge
Develop a singular technology into a range of products to reach diversemarkets. Create a brand and messaging base that communicates thepromise of the technology to everyday users.
Execution
Designed a complete product line (including packaging) and sourcedproduction in Hong Kong. Managed product mix and inventory flow.Created complete brand, including name, sales tools, website and tradeshow environments.
