Scion

National automaker whose products appeal to young,brand conscious consumers. Regional dealers are responsible for localand event marketing to support the brand.

Challenge
Support dealer events to bring the brand to urban audiences. Create opportunity for repeat brand interaction. Develop a toolkit that can beutilized for future events.

Execution
Created brand focused, local market oriented campaign, featuring print,environmental graphics, and viral video. Designed t-shirts, posters,and other giveaway items to drive the brand into the broader community.
Breakthrough.
Produced in collaboration with photographer  
Chris Korbey and  Already Been Chewed
 Scion sponsored event material  
Scion
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498
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Published:

Scion

National automaker whose products appeal to young, brand conscious consumers. Regional dealers are responsible for local and event marketing to s Read More
18
498
1
Published: