C.O. Bigelow

C.O. Bigelow is America’s oldest apothecary. The 170-year oldbrand, owned by The Limited, was in need of an outside marketingpartner to provide brand development services for their nine stores.


Challenge
Bring a 100-year old brand to the 21st century while maintaining the integrity of its character and tradition.

Execution
Tractorbeam developed a brand essence book to drive the brand rebirth. Later development included monthly window display design and production, the development of a quarterly newspaper, and store environmental signage. Throughout the year, we worked in concert with their internal team on product development and private label packaging.
The C.O.Bigelow Brand Bible
Seasonal direct-mail campaign
Quarterly newspaper newsletter
Embossed leather projects folder
Pattern design for laptop bag, tote and vanity kit
Seasonal window displays
In-store wallpaper pattern
Designer gift-card series
In-store signage
In-store signage
C.O. Bigelow
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Published:

C.O. Bigelow

C.O. Bigelow is America’s oldest apothecary. The 170-year old brand, owned by The Limited, was in need of an outside marketing partner to provide Read More
21
770
0
Published: