Holpura
Year & Location
2020, London, UK.
2020, London, UK.
Assignment
Brand Visual Identity, Packaging Design, and More.
Brand Visual Identity, Packaging Design, and More.
↓
At Musen Design, we had the honor of collaborating with Holpura, a luxury haircare and skincare brand based in London, UK, on a transformative brand and packaging design project. Our mission was to craft a visual identity that not only captured the essence of Holpura's premium quality products but also resonated with their bold, confident target audience.
Drawing inspiration from Holpura's commitment to plant-based, organic ingredients and their dedication to empowering women, we embarked on a journey to create a brand identity that exuded elegance, sophistication, and natural beauty. Our team meticulously curated a color palette featuring a deep blue hue, symbolizing tranquility and luxury, while gold accents added a touch of opulence and prestige.
Through thoughtful attention to detail and a keen understanding of Holpura's brand ethos, we crafted packaging designs that not only stood out on the shelves but also communicated the brand's values and identity to consumers. Each element, from the luxurious finishings to the contemporary font choices, was carefully selected to create a cohesive and impactful brand experience.
Central to our design concept was the development of a logo that seamlessly blended modernity with timeless elegance. We opted for a clean and sophisticated serif font, evoking a sense of refinement and class, perfectly complemented by minimalist sans serif typography for product information. The result? A logo that served as the epitome of Holpura's commitment to quality and excellence.
Thank you for watching! © 2023 MUSEN Design ®
We welcome you to follow us @musen_design
www.musen.com.br
