PANTONE #BigGameColorCommentary
The San Francisco 49ers and The Kansas City Chiefs made it all the way to the Super Bowl this year. Two teams that play two very different styles of football. From cities in two very different parts of the country. Separated by nearly 2000 miles.
Yet their primary colors are neighbors in the Pantone System.
So we came up of a way to have Pantone for the first time ever authentically join the Super Bowl LIV conversation without mentioning the teams, cities, or league by name by replacing our subjects with a PANTONE color code in our Big Game Color Commentary tweets. Ultimately uniting two very different groups of people, designers and sports fans on the same platform, Twitter.
AGENCY Huge Inc.
ECD Jason Musante
CREATIVE PARTNER Jae Who
We tweeted commentary on the fly about the action in the game, halftime entertainment, food and lots of other Super Bowl festivities.
Plus we got to start a bunch of fun conversations with the brands that had invested big in traditional advertising during the game.
With a $0 budget Pantone garnered 1,200,000 Twitter impressions and some press.
Adweek: Twitter’s #BrandBowl 54: Pepsi’s Interactive Tie-in With Halftime Show Wins #MVP
Adweek: Pantone Will Offer Super Bowl Commentary in Social Campaign
CBS Sports: 2020 Super Bowl uniforms: Why Chiefs' decision in unprecedented red vs. red matchup makes a difference
Fast Company: The Kansas City Chiefs' secret Super Bowl advantage
DesignTAXI: PANTONE Joins In On Super Bowl After 2 Rivaling Teams Have Similar Color Schemes
Mobile Marketer: Pantone shares 'color commentary' on social during Super Bowl
Creative Bloq: Super Bowl teams have super-similar Pantones
KGO-TV (San Francisco, CA): Super Bowl 2020: Fans in South Florida find the 'right' red as 49ers, Chiefs share similar color scheme
Adweek: Pantone Will Offer Super Bowl Commentary in Social Campaign
CBS Sports: 2020 Super Bowl uniforms: Why Chiefs' decision in unprecedented red vs. red matchup makes a difference
Fast Company: The Kansas City Chiefs' secret Super Bowl advantage
DesignTAXI: PANTONE Joins In On Super Bowl After 2 Rivaling Teams Have Similar Color Schemes
Mobile Marketer: Pantone shares 'color commentary' on social during Super Bowl
Creative Bloq: Super Bowl teams have super-similar Pantones
KGO-TV (San Francisco, CA): Super Bowl 2020: Fans in South Florida find the 'right' red as 49ers, Chiefs share similar color scheme