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2019 Beijing Design Week
751 Int'l Design Festival Graphics
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The 751 International Design Festival is one of core parts of Beijing Design Week, China’s most internationally renowned design culture event, attracting exhibitors from more than ten countries around the world, including the Netherlands, UK, Italy, France, Denmark, US, Spain and Korea with several decades of international design masters, as well as over 300 thousand visitors from both China and other countries every year.
“A Better City” has been proposed as the core topic in the 751 International Design Festival 2019, in order to explore the relationship between people and cities.
A city has recorded human civilization, since so many generations of people have lived here. The life over time here makes a city a world of wonders. A city flourishes as human society develops, and in this process, it becomes imbued with marks of humanity. Today, there are cities with a history of hundreds or even thousands of years，and there are also newly built ones out of political considerations.
The planning and layout of a city can affect or even change our life which in return pushes forward the evolution of the city. The main visual of this design week is inspired by the macro structure of the city, abstracting the city loops and forming abstract lines that grow from small to big, representing the process of urban development. The design also incorporates the initials of this year’s theme, making the lines both abstract and concrete which are visually interesting. The rainbow conveys beauty, which is expressed through bright gradient colors. The intermingling of the lines and colors make a better city.
751国际设计节，作为北京国际设计周 — 中国最具国际影响力的大型设计文化项目的核心内容之一，每年有来自荷兰、英国、意大利、法国、丹麦、美国、西班牙、韩国等10余个国家和地区的参展商及数十位国际设计大师前来参展，每年到访的国内外游客超过30万人次。
2019年751国际设计节提出以《“城”就美好》为核心议题，探讨人与城市的关系。
城市是人类文明的记录者，数代人生于斯长于斯。生活在这里发生，累积下来，沉淀出精彩纷呈的大千世界。城市因为人的生产生活进步发展开来，一点一点往外膨胀，充满了人性的痕迹。先今既有数百年甚至上千年历史沉淀而生的城市，也有因政治目的而全新兴建的城市。
城市的布局与规划，深深的影响或者说是改变了我们的生活，而我们的生活也慢慢促成了城市结构形态演变。本次设计周的主视觉以城市宏观结构形态为创意出发点，把城市环线抽离出来，形成由小变大的抽象线条，象征城市的发展进程。同时造型也结合了今年主题的首字母abc，使得线条既抽象也具象，富有视觉趣味。城市雨后的彩虹，是美好的直接表达。我们以明亮的渐变色彩来记录这份美好，线条与色彩的互相映衬，最后就是“城”就美好。
Design: Mint Brand Design
Client: 751 D·PARK
