Yoganotch is the product of the Brooklyn-based company Notch Interfaces Inc., a personal yoga assistant powered by AI and motion sensors. The app analyzes your movements using the sensors and provides real time audio feedback, giving relevant advice on your performance. A truly powerful tool which helps to elevate the users' yoga experience. It is totally camera-free, works with any garment and you can use it anywhere.

In this case study you can see a glimpse of the work we have done designing the whole branding and experience for Yoganotch. The project Included the core branding elements, packaging design, UI/UX design, photo direction and product photography.

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Scope

Branding and identity design

Art direction

Packaging design

UI/UX design

Webdesign

E-commerce & product photography