A project set by Abercrombie & Fitch to design a range of tees and sweats for back to school '13. I based my collection on the pioneering, strong and masculine figure of Jim Goodwin, a well-known guide in the Adirondack mountains in New York state. My designs relate the sporting side of the concept to A&F's target audience through humour and appropriate language. I also designed a lookbook for my collection, based on the idea that A&F is an elite club to become a member of. Alongside this I created labels and swing tags to enhance my concept.