must extend through multiple applications, including the menu design, promotionals, store packaging, signage, and web design.

 

Implementation:  As somewhat of a self-proclaimed cupcake connoisseur, rebranding Sugarush was the job I had been waiting for. My first instinct was to gather everything non-food related that I considered to be “yummy”. Yumminess is perhaps the cutest quality of food- it is not flashy or sexy, but it is certainly not something bad- and so I consider yumminess to be the ultimate criterion for a successful baked good. From this starting point, I created a cozy and almost edible color palette, complete with the cutest pinks I could stand. As Sugarush takes advantage of social networking tools to conveniently and effectively spread the word of their specials, cupcakes of the day, and exciting news, I wanted to redesign their website to make it much more user friendly for the shop owners to reach an even grander audience on a level more personal than can be achieved through Facebook or Twitter.