An identity for a chocolate that's not for namby pambies.
Juxtaposing a gritty, western texture with a smooth band of rich, bold colors gives the package a sophisticated twist that brings Tuff Truffles out of ghost town gifts shops and onto shelves at high-end cafes. The touch of dripping chocolate at the top of each box is a playful nod towards the cowboy inspiration- is it really dripping chocolate, or is it mud on a cowboy's boots? Either way, it's messy and it's delicious.