ZELLE YOU OWE ME REMINDERS EXPERIENCE
Created a new product experience for Zelle, a company that facilitates free peer to peer wire transactions inside of all the major banks banking apps. The concept was based on making it easier and more fun to ask people who owed you money to pay up. With the help of our spokesperson Daveed Diggs and his rhythm and flow we created a promo for the new website user experience, the content that people could send and the branded posts to advertise it. Meanwhile continuing to educate and remind the world why using Zelle was faster, safer and easier than the competition; Venmo, Paypall, Cash etc.
Created a new product experience for Zelle, a company that facilitates free peer to peer wire transactions inside of all the major banks banking apps. The concept was based on making it easier and more fun to ask people who owed you money to pay up. With the help of our spokesperson Daveed Diggs and his rhythm and flow we created a promo for the new website user experience, the content that people could send and the branded posts to advertise it. Meanwhile continuing to educate and remind the world why using Zelle was faster, safer and easier than the competition; Venmo, Paypall, Cash etc.
AGENCY Huge Inc.
WEBSITE PROMO
WEBSITE USER EXPERIENCE
The website featured a series of simple questions like... Who owes you? What's their name? What do they owe you for? When answered the website would give you a custom video of Daveed Diggs asking for your money back in a smart and silly way. Lastly the website would direct the user to send the You Owe Me video reminder via Facebook or text to the person who owes you the money.
CUSTOM CONTENT
Depending on how you answered the questions on the website you would be offered a unique video with Daveed Diggs asking for your money back in a fun way that you could then send on social or via text to the person that owes you the money.
RECIEVED CONTENT
Each unique video of Daveed Diggs asking for your money back in a fun way would begin with an animated rhyming headline that included the person’s name you were sending the reminder to and the thing you were asking to be paid back for.
SOCIAL
These social ads created with snipets from each Daveed You Owe Me Reminder video were paired with new rhyming headlines to promote the use of Zelle and the You Owe Me Reminder website experience.
