Restaurant Branding, Logo Design, Signage and Packaging

•

Taste the Brand: MÓ Kitchen Grill's Distinctive Identity Design

Year & Location
2018, Porto Alegre, Brazil.

Assignment
Brand Strategy, Naming, Visual Identity, Logo Design, Signage Design, and More.

Introducing the captivating restaurant branding project by Musen Design for MÓ Kitchen Grill, nestled within the bustling Espaço Unisinos in Porto Alegre, RS. Our collaboration with MÓ involved the development of a comprehensive brand identity, encompassing naming, visual identity, signage, and promotional materials for the grand opening. Catering to the diverse community of students, faculty, and families in the region, MÓ Kitchen Grill offers a tantalizing array of homemade dishes in a self-service format. Housed within the contemporary architectural masterpiece designed by the esteemed firm Stemmer Rodrigues, the restaurant exudes an ambiance of modernity and sophistication.

www.musen.com.br

Central to the brand's visual identity is the logo, meticulously crafted with a contemporary serif font that embodies elegance and timelessness.

The color palette, predominantly black and white, is punctuated with vibrant accents of orange and shades of blue, evoking a relaxed and inviting atmosphere. Inspired by the essence of the architectural design, which celebrates simplicity and informality, our branding approach reflects the restaurant's ethos of creating micro-environments within its spacious setting, akin to the conviviality of a canteen. Additionally, the color selection establishes a harmonious connection with the university setting, ensuring a soothing and aesthetically pleasing dining experience for patrons.