Graze
YCN competition brief 2012
YCN set this as one of their competition briefs, and while choosing which one to pick, I visited graze's website and became addicted.
The brief asked for a new logo, a redesign of the graphic elements on the graze box, and a direct mail to catch the interest of potential new customers.
It was a lot of work, but once I had my concept of nature delivering to your door, it fell in to place. My box and logo design focus around the animals which deliver in nature, and my direct mail is in the form of a flick book. The flick book tells the story of an animal collecting something, then taking it past their home and delivering it to your door.
The brief asked for a new logo, a redesign of the graphic elements on the graze box, and a direct mail to catch the interest of potential new customers.
It was a lot of work, but once I had my concept of nature delivering to your door, it fell in to place. My box and logo design focus around the animals which deliver in nature, and my direct mail is in the form of a flick book. The flick book tells the story of an animal collecting something, then taking it past their home and delivering it to your door.
Flickbook:
Details:
