"Questa È la Mia Rosa" is a collection of badges covered in the finest fabrics and topped with tiny satin roses. Each button is boxed in a package designed like a rose bud that literally blossom when opened! Different coloured papers are used to match the rose buds with the badges contained inside. First realized with green Chromolux paper, came next also in white.

When tags are removed and the outer box is torn, the inner paper petals will blossom twisting, revealing the badge held inside.

This is my first attempt of "Emotional Packaging", where the opener is triggering an action with its emotional value, related with the product itself. This goes beyond the simple act of opening or unboxing.

Khaa PINS®
Questa È la Mia Rosa
Designed in 2012.
Packaging by Alexandros Korossoglou, Khaa PINS®