The best possible promotion a product can get is an instantly-recognizable and unique family look. Formalize this into a detailed product design strategy and you will be one step ahead of the competition in winning the hearts of your consumers. That’s exactly what we helped Barco Healthcare to do.
Barco Healthcare produces medical imaging screens that combine state-of-the-art image quality with unparalleled functional design. Thanks to an existing track record of successful collaboration together, Barco knew it could rely on Made to define a new look and feel for the entire product range.
We’ve said it before and we’ll say it again: in-depth user and market research is a vital foundation for design. We sent out our design researchers to gather valuable insights from doctors, radiologists and dentists. This way, we can understand just how medics use the products we design.
Finally we added unique and groundbreaking features to the innovative screens. This enabled us to develop an entire design strategy for all upcoming screens. A recognizable Barco medical screen family look, respecting the distinct characteristics among the various display models of one product family.
Not only did it offer better brand recognition across the full product range, the design strategy also allowed for better cost-efficiency. This sleek-looking family of medical displays is a testament to the loyal long-term design collaboration between Barco and Made. Our top notch medical display model, Coronis Uniti, is a fine example of this.
