Nortia
Digital Advertising
Digital Advertising
Nortia Digital Advertising is company based in Zagreb, Croatia. When they came to me with logo request they told me that their core business was to provide network of digital displays in "public" spaces, such as shopping malls' hallways. According to their brief I devised a simple system with simple message: an iris in colors of rainbow that would suggest you could see, and see many possible things. Afterwards I connected several of those in "network".
I thought this play was simple and catchy as it should be, and my only regret is that after initial work was done it wasn't pursued further, so we'll never find out to what interesting places it would lead.
I thought this play was simple and catchy as it should be, and my only regret is that after initial work was done it wasn't pursued further, so we'll never find out to what interesting places it would lead.
Business cards: they all have the same pattern of irises, but the center point of view changes on each. So different employees had their own unique business cards.
