The brand we've created has satisfied the appetite of Apple fans.

Consumers love computers, laptops and tablets with the Apple logo. The new store brand was created for everybody to have access to the best equipment and service.

Bite now! It’s simple. In the brand’s Key Visual we show the customers the joy of making buying Apple equipment as simple as biting an apple.

“With a warranty up to the stalk, always” - each detail of the brand, from the name and Key Visual to the website, brings to mind “apple” connotations.

We built the Jabłka Adama brand from the ground up, ensuring it had strong foundations. Scope: Communication Strategy, Naming, Claim, Key Visual, Corporate Identity, Website (RWD), BTL Materials. Interior Design by mode:lina architekci

Photos of “apple” lovers made it onto every brand material.

Jabłka Adama, on meeting a potential client, always notify them of availability.

“The best confirmation of the success Minima and Jabłka Adama have achieved is the recognition we’ve received abroad.”
Adam Łukowski – Jabłka Adama CEO

Whether on the Internet or on the sales floor – the brand we’ve created has stuck to its original idea. This helps consolidate invariable values.

“It’s not without reason that the people at Minima label themselves as advertising people”.
Adam Łukowski – Jabłka Adama CEO

A coherent image has fortified the brand’s position on a competitive market. The fliers were the tastiest!

High-tech products from the Silicon Valley and Poland’s top export make a great team.
Proof? The concept was the founding idea behind Jabłka Adama – a brand that entices
Apple fans in a way that’s truly its own. Its corporate identity consciously omits elements
inherent to the high-tech industry. These are replaced, both in the store and on the
website, by smiling faces, juicy apples and an invitation: Bite now! Why such a tag-line?
It’s simple - Anna Szymczak, Managing Director at MINIMA explains. – We’ve shown
customers the joy of making buying Apple products as easy as biting into an apple.

It was the Poznan-based advertising agency MINIMA that Jabłka Adama entrusted with
building their brand from A to Z. The Agency created a unique brand concept and a key
visual that are the starting points of a coherent communication strategy employed on
the website and in the store. There’s good reason to call the people at MINIMA
advertising people – Adam Łukowski, CEO of Jabłka Adama states, content with the
attention the brand has been stirring up at home and abroad.

An exemplary case of client-agency cooperation has led to the completion of a project
refined in every detail that makes the reseller stand out among the competition.
To personally find out if it really is so, get some fruitful shopping done at Ogrodowa
14 in Poznan, at the brand’s salon, designed by the studio mode:lina.