Unique, handmade furniture requires time, effort and precision as well as an extraordinary brand.
Carpenter Studio makes high quality furniture characterised by superb craftsmanship, functionality and close attention to detail.
The ingeniously designed furniture is made of carefully selected, exquisite materials.
The communication strategy developed for Carpenter Studio focuses on the care and the scrupulous attention to detail with which the furniture is crafted.
‘For us, Carpenter Studio represents furniture that is studio-designed and studio-crafted. It is exquisite, ingenious and of top quality.’
Grzegorz Świątnicki, the owner of Carpenter Studio
The logo has been designed to resemble a cross-section of a tree.
The communication strategy and the visual identity have been devised to assure the customers that if they are on the lookout for exceptional furniture created with unparalleled attention to detail and to well thought out designs, the Carpenter Studio will come up to their expectations.
The communication strategy highlights the minute details which distinguish the Carpenter Studio furniture from mass-produced products.
Minima is responsible for:
Communication strategy, Key Visual, Logo, Website and Materials for B2B communication
Precision, thoroughness and superb craftsmanship – these are the vital aspects of the Carpenter Studio brand.
The visual identity is centred around the key aspects of the brand – the furniture is handmade with the use the finest materials and in small batches.
The idea behind Carpenter Studio has been summarized with a simple phrase: ‘The devil’s in the detail’.
The original brand concept called for an adequate representation, hence the unconventional branding.
Elegant black envelopes and large cards featuring detailed descriptions take the place of a catalogue and serve to provide clients with all the necessary information.
The furniture is crafted to complement interiors and guarantee everyday comfort of use.
