The communication strategy devised for Pulva embraces a transparent philosophy towards creation, interiors full of natural inspirations and unique spaces.
The Pulva Studio has been in the business for 15 years and thus far succeeded in implementing several dozen designs. The challenge taken on by Minima was to develop a communication strategy that would reflect the company’s achievements and philosophy.
The Key Visual refers directly to the sources of inspiration and the space awareness that the architects at Pulva have.
The claim ’We create space to be at your service’ puts emphasis on the physical presence of space and refers to the functionality of designs.
The entire communication strategy is based on one coherent motif representing the architects’ aesthetic values.
In the course of the collaboration with Pulva, 12 stages of the design process were identified. Accordingly, all elements of the communication strategy serve to assure the studio clients that their architect works towards meeting their individual needs.
The new communication strategy puts emphasis not only on elegance and style but also on the values that are of paramount importance for the designers behind the Pulva Studio. Minima was responsible for:
Communication Strategy, Claim, Key Visual, Website (RWD), B2B Materials
‘Our collaboration had many advantages but the most important were the creativity, the openness to our point of view and the fact that all action was taken according to a definite plan.’
Adam Pulwicki, CEO at the Pulva Studio
Carefully presented sources of inspiration and detailed descriptions of the design process help to understand the approach to designing that the architects at Pulva adopt.
‘You can instantly tell that the people behind the Minima agency genuinely love their job and always create with the idea of adding a new dimension to their work in mind.’
Adam Pulwicki, CEO at the Pulva Studio
The communication strategy was highly acclaimed both in Poland and abroad:
