RESOLUTE FITNESS
Overview
Resolute is a boutique chain of fitness studios that believes an ideal balance of fitness can be achieved through the benefits of cycling & yoga. Hovercraft began working with Texas-based Resolute at its inception in 2012.
In early 2014, with their business model established, we were asked to revamp & fill-out the Resolute brand. We went through a collaborative process to understand Resolute’s audience touchpoints & purpose, and then develop a storyline, value propositions, and overall ethos for the brand. This work was manifested in a Resolute Brand & Culture document.
With Brand Foundational work in hand, we then saw through the full Brand Platform; messaging, identity refresh, brand expressions (print, digital, social, photo), brand guidelines, location exterior design guidelines & studio interior methodologies.
Services
Art Direction, Advertising, Branding, Design & Retail
Collateral System
There are numerous collateral needs in the fitness business, our messaging system was geared to handle just that.
There are numerous collateral needs in the fitness business, our messaging system was geared to handle just that.
Interior & Product
Brand system in application across cycling & yoga products, as well as the studio.
Brand system in application across cycling & yoga products, as well as the studio.
