Ogilvy & Mather Malaysia 2014
ENO - You’re not eating what you think you’re eating
People don’t actually think much about what they are actually eating and the indigestion it may cause.
We wanted to open their eyes to the truth. To do this, we created a large mock up of a burger and placed the actual ingredients used to manufacture processed foods like these burger patties. They included animal intestines, heart, brains, kidneys, and some rather unappetizing parts. We meticulously assembled them, part by part, to look like real burgers
Awards Won:
Kancils 2014
Bronze - Poster, Single
Merit - Press, Single
Merit - Press, Campaign
Merit - Poster, Campaign
Merit - Poster, Campaign
