Open your eyes, welcome to the Year of the Dragon, follow its lead, move along, and become one with it. Join Zheng on a dynamic and swift journey to start the year through sports that will make you feel the power and honor of the dragon.
We're excited to unveil our latest campaign for Oysho, this time honing in on a powerhouse market: China. In this venture, we’ve leveled up our sharp and robust style from the previous Oysho campaign, crafting something truly unique for this piece. Refining our color palette to red, gold, and beige, we’ve achieved a polished aesthetic that directs the spotlight on the true star – the sportswear.
Client : Oysho
Produced by BOL Production House
Executive Producer : Marcello Buselli
HOP : Victoria Ventura
Production Assistant : Anna Aguilera
Directed by : Device
Creative Direction : Pol Solà
Direction : Ester Dus
Storyboard : Ester Dus
Animatic : Leo Campasso
Animation : Bujor Stefanescu, Fernando Abaca, Eze Cruz
Animation : Bujor Stefanescu, Fernando Abaca, Eze Cruz
Clean Up : Julieta Culaciati, Karla Cuba, Daniel Soms
Compositing : Ester Dus
Music and SFX : Facundo Capece
