What should you do when the most honest telco brand reveals
through research that 99% of their users are satisfied?
through research that 99% of their users are satisfied?
Well, you make a campaign on the other 1%.
To highlight how transparent iliad is, we dedicate our campaign not only to all the satisfied mobile users,
but especially to the ones that actually are not satisfied and are not afraid to say it out loud. The disappointment of this 1% became the chance for iliad to say that is listening to them, in order to improve its service.
but especially to the ones that actually are not satisfied and are not afraid to say it out loud. The disappointment of this 1% became the chance for iliad to say that is listening to them, in order to improve its service.
You don't believe it? See for yourself.
CREDITS
Chief Creative Officer e Partner - Livio Basoli, Lorenzo Picchiotti
Creative Director - Davide Labò, Luca Riva
Creative Supervisor - Cecilia Rocchetta, Michele Bona
Art Director - Giovanna Mocchetti
Copywriter - Lamberto Sechi
Assistant Art Director - Giulia Morazzo
Assistant Copywriter - Edoardo Usai
Client Director - Elena Panza
Account Manager - Silvia Asta
Chief Strategy and Innovation Officer - Lorenzo Foffani
Strategy Director - Marco Mammino
Senior Strategic Planner - Michelangelo Ferracane
Head of Content - Ludovica D’Aquino
Integrated Production Director - Matteo Pecorari
Head of Physical Production - Simone Raddi
Producer - Valeria Mazzotta
Junior Producer - Giovanna Distefano
Junior Production Coordinator - Francesca Di Donna
Post Production Director - Seba Morando
Post Producer - Miriam Ottina
Junior Post Producer - Silvia Brigoli
Senior Film Editor - Federica Ruggeri
Motion Designer - Dario Lipani
Compositing & VFX: Niccoló Gobbi
