In the realm of Oysho, the premier women's sportswear brand, our mission was nothing short of electrifying. We aimed to distill the very essence of dynamism, energy, and speed while delving into the mystical and spiritual dimensions of sports—a message that would resonate with every facet of the Oysho universe.
Our creative canvas unfolded as a dynamic dance between pulse-pounding action and nuanced moments. We ventured into the intricacies of capturing the athletes' breath and the eloquence of those pauses in the heat of competition. In interpreting the agency's brief, we embarked on an audacious journey of casting and outfit exploration, casting our net wide to encapsulate the diverse tapestry of the Oysho community.
The project's destiny spanned both the digital realm and the grandeur of in-store displays on transparent screens. To ensure a seamless transition from pixels to physicality, we meticulously crafted minimalist environments, a testament to our commitment to aesthetics and ambience. Our chosen aesthetic? Figurative prowess met razor-sharp angles, paying subtle homage to the captivating world of anime, all while allowing Oysho's sportswear to shine brilliantly.
In the tapestry of storytelling, we wove a narrative that celebrated the multifaceted women within the Oysho community, each a luminary in her chosen sport. Our choreographed sequences pulsated with individuality, and our transitions spoke eloquently of unity—a harmonious symphony of triumph.
Behind the scenes, we harnessed the power of cel animation—a meticulously handcrafted technique that breathed life into our vision. This painstaking approach ensured a level of detail that was nothing short of awe-inspiring.
The auditory realm served as our crescendo. Music and sound design were the architects of mood, architects that breathed life into our narrative's cadence. We orchestrated an ensemble of melodies, each tailored to the rhythm of different sports, punctuating our tale with moments of dynamism and contemplation. This auditory diversity not only mirrored the athletes' journeys but elevated them to a symphonic crescendo.
Produced by BOL Production House
Creative Direction : Pol Solà
Executive Producer : Marcello Buselli
HOP : Victoria Ventura
Line Producer : Ariadna Pons
Directed by : Device
Art Director : Eudald Salarich
Storyboard and Animatic : Leo Campasso
Illustration : Eudald Salarich, Bitasiart
Cel Animation : Kyr Novikor, Bujor Stefanesc
2D Animation : Edu Altarriba
2D Vfx : Eze Cruz
Clean up : Julieta Culaciati, Karla Cuba, Ana Recio Maria Rincón, Núria Just
Music and Sound Design : Facundo Capece
