300 was the high-end bowling brand established by AMF Bowling to elevate the food, experience, and center amenities beyond the "beer and popcorn" alleys of the past. 300 launched in a handful of cities throughout the US. Standard activities like birthday parties and corporate team-building events occurred during the day, and at night, happy hours and adult-themed nights flourished in sophisticated lounges with DJs and gourmet fare. circle S studio created the 300 brand, and issued it through several refreshes in direction and style.

 

The client needed a piece of collateral that worked with the 300 Sales Kit developed earlier, but could also stand on its own, communicating all of the locations and offerings to corporate groups and event planners. Information about amenities and occupancy were critical. This piece was used as a tradeshow takeaway, sales tool, and newspaper/magazine insert in national markets.

 

Imagery and design elements were lifted from current refreshed campaigns to maintain continuity with other customer brand contacts, such as print and online ads, direct mail, and in-store displays.