Industries and categories across the board have upgraded the customer experience… and it is time for healthcare to catch up.
One of the marketing initiatives of Prophet in 2015 was to better support and promote the studies, reports, and intellectual property generated by the thoughtful and insightful industry thinkers within the organization. From Design and Innovation to Analytics and Digital Transformation, the combined knowledge and experience of Prophet leadership were enough to fill several sets of encyclopedias. The team wanted to not only use their learnings to fuel the success of the clients, but to build industries up in general.
Today's consumer can browse real estate and mortgages online, they can book an entire vacation in minutes, and order a pizza from their mobile phone. But when it comes to healthcare, it's a different story. Between decoding insurance plans, waiting weeks for certain procedures, or receiving outrageous bills months after a visit, it's no wonder patients are frustrated with their experience. They only wish their healthcare experience was more like any other product or service they purchase.
This report uses data conducted from a nationwide survey to better understand the key needs in healthcare. By drawing inspiration from some of the world's most innovative brands, healthcare, pharmaceutical, and insurance companies can learn to better the patient experience.