Straightforward graphics and a vibrant palette frame customer insights to launch the first Brand Relevance Index
Prophet’s point of view, regarding brands, centered on Relentless Relevance. What that means is that Relentlessly Relevant brands consistently inspire us and move us to action. They make smart, bold moves that amaze customers, push competitors out of consideration, and – at times – define entirely new categories and markets. And they do it while remaining unwaveringly authentic to who they are. Relentlessly Relevant brands engage, surprise and connect. They delight, disrupt and deliver. They are restless. They push themselves to earn and re-earn customers’ loyalty – and they define and redefine what’s possible in their categories and in our world.
To take this point of view to market, Prophet worked with a research partner to create the Brand Relevance Index. This Index took the views of 10,000 customers across 27 different categories to rate over 400 brands based on the Relentlessly Relevant criteria. Working with the Marketing and Design teams, I assisted in design of the website and created all supporting elements for the launch of Prophet’s inaugural Brand Relevance Index. Assets included graphics for email communications and blog entries, collection and curation of over 350 logos, images for use across social media, a webinar presentation, infographics, and several other smaller components.
The visual style of the Brand Relevance Index was a combination of Prophet’s identity, subtle photography depicting each brand, and a rejuvenated take on the Prophet color palette, and a direct, inforgraphic-like approach to the dissemination of the content.
This microsite has launched, and can be found here