In 2014 Heineken Hong Kong challenged us to create some decent content for them. They've never shot a video or done anything noteworthy before, so it required a fair bit of hand-holding and TLC.
For a local Champions League activation, we proposed a script that followed a formula the clients were familiar with (Heineken girl approaches guy at a bar...) but added a touch of outrageousness.
Although this was one of those jobs that lacked both time and money, I'm proud of it because of the teamwork and I'm amazed by the fact that my body can still do 14-hour shoots on the go.
Big thanks to Martin Chau (director) and Kasey Cheung of Ogle Productions Hong Kong.
