植物集创新科研纯素修护品牌，秉承东方美学主张，萃取天然植物成分，以纯素的植物能量，修护还原肌肤自然之美，在快节奏的当代生活中，传递简单本真的治愈文化。
我们用字体设计还原植物本貌。从东方极简美学的思想理念出发，在不影响字形结构和文字辨识度的基础上，简化所有横向笔画，呈现呼吸之感。通过文字的竖向笔画表现植物向上而生的生命力，而撇捺笔画则用于表现植物枝叶(因地心引力作用)向下垂落的生长规律。字体的细节融入植物的“棘”，细微之处，还原植物的真实特征。从四季里提取苍葭、彤管、黄润、月白作为品牌色。取春兰、夏荷、金桂、冬梅四时之花，凝练为四季Icon，并以插画的方式呈现，丰富品牌的视觉语言，构建属于植物集的东方美学。
遵循植物集秉承的“人与自然和谐共处”的环保理念。在包装设计上，我们减少油墨的印刷面积降低污染的可能性，以极简的设计手法呈现植物的静谧状态；采用无色浮雕工艺将植物插画激凸在包装表面增强品牌质感；选取PEFC&FSC森林认证来源纸张和可回收材料，为自然生态尽绵薄之力。
ZHIWUJI skin care brand with innovative scientific research of plants, adhering to oriental aesthetics, extracting natural plant ingredients, repairing and restoring the natural beauty of skin with vegan plant energy, and conveying simple and authentic healing culture in the fast-paced contemporary life.
We use font design to restore the original appearance of plants. Starting from the idea of oriental minimalist aesthetics, without affecting the glyph structure and text recognition, all horizontal strokes are simplified to present a sense of breathing. The vertical strokes of the text express the vitality of plants growing upward, while the strokes of the left and right strokes are used to express the growth law of plant branches and leaves (due to the effect of gravity) falling downward. The details of the font are integrated into the "thorns" of the plant, and the subtleties restore the true characteristics of the plant. Cangjia, Tongguan, Huangrun and Yuebai are extracted from the four seasons as brand colors. Taking the flowers of spring orchid, summer lotus, golden osmanthus, and winter plum in four seasons, it is condensed into four seasons Icon, which is presented in the form of illustrations, enriching the visual language of the brand and constructing oriental aesthetics belonging to the collection of ZHIWUJI.
Follow the environmental protection concept of "harmonious coexistence between man and nature" adhering to ZHIWUJI. In terms of packaging design, we reduce the printing area of ink to reduce the possibility of pollution, and present the quiet state of plants with a minimalist design technique; use colorless relief technology to emboss plant illustrations on the packaging surface to enhance the brand texture; select PEFC & FSC forest certification Source paper and recycled materials to contribute to the natural ecology.
