ALLERGY is an Internet medical brand specializing in infant allergy prevention and protection. There are around 30%-40% population worldwide suffering from allergic problems, such as allergic dermatitis, eczema, rhinitis, etc. And it is almost impossible to cure allergy completely for now. The only possible way to protect your babies from allergic problems is family's good care.

 

The visual system of ALLERGY is constructed based on grid systems. Adopting 15% as the gradient level, the system simulates the degree of allergic symptoms by controlling the rhythms and pace of the gradual changes: for example, using gradient red to signify the degree of skin redness and swelling. We will also apply this visual system into the whole brand system so as to formulate unique visual style and management system for ALLERGY. The two-way changes of gradient features also convey two implications: the process changing from colorless to colored symbolizes the accumulation of love, and the other way around represents the regression of allergic symptoms.

 

爱累积是一个专注于婴幼儿过敏防护的互联网医疗品牌。全世界有30%～40%的人受到过敏问题困扰，如过敏性皮炎、湿疹、鼻炎等等，而过敏没有办法根治，只能通过家人的细心呵护来帮助宝宝尽量避免过敏问题的发生。

 

品牌视觉体系以网格系统为基础，将15%的比例作为渐变层级，通过控制渐变节奏的轻重缓急，模拟过敏反应的症状程度：如皮肤红肿程度（采用类似红色渐变）等，应用到整个品牌体系中，形成独特的视觉风格和管理体系。渐变特征的双向传达也表达了两层意思：从无色到有色，意为爱的累积过程；从有色到无色，则表达了症状的消退过程。