SymbolStudio©
__
HYPERSET . WE DEFINE AUTOMATION
Hyperset is a company that designs, optimizes and visualizes automation and robotics systems for some of the world's largest automakers, such as Tesla and Volkswagen. They provide comprehensive solutions, including the design of electrical and pneumatic diagrams, electrical cabinets, and PLC and robot programming. They also offer assembly services, 3D measurement and industrial printing
Hyperset already has a total of 80 completed projects around the world. They are currently one of the contractors for Tesla's factory in Germany.
Hyperset already has a total of 80 completed projects around the world. They are currently one of the contractors for Tesla's factory in Germany.
__
Credits & Scope of work:
Mateusz Pałka:
‣ Analysis
‣ Naming
‣ Logo design
‣ Visual strategy
‣ Communication strategy
‣ 3D Renders
‣ Typography (Custom Font)
‣ Brandbook
‣ Design of identification elements
‣ Animations
‣ Website design & development
Scalable system
The base for building the entire visual system was the form of the logo emblem. With different variations and interpretations of the shape and motion animations, the system is more dynamic and responsive. It can successfully adapt to different media and situations while maintaining consistency.
We based the logo on a simple motif used in the industry - that is, the gear icon, but interpreted it in a completely different way. We wanted the idea of the logo to resonate through movement, so animations are a key component of the whole image.
Website
Presenting the brand's services in the form of a product (in this case, we created a 3D model of the logo's emblem, from which further models referring to the services emerge) allows the viewer to decode in a faster and easier way the areas in which the brand operates.
Microinteractions and interactions on the site are designed to increase immersion between the brand and the viewer.
