The Biggest Tech Community in CEE
Infoshare is the of one of the biggest tech conferences in Central and Eastern Europe. The conference started in 2007 and takes place annually in Gdansk, Poland. Infoshare is a gathering of technology enthusiasts, entrepreneurs, and startups, bringing together a community of over 6,000 attendees from around the world. The conference covers a wide range of topics, including tech trends, startups, innovation, digital marketing, and more. It features keynote speeches from prominent tech figures, workshops, panel discussions, and a startup competition.
Share what is worthy
The rebranding process included all key stages: research, analysis, strategy, design prototyping, and implementation. Each stage was extensive, both in terms of the project's scale and the adopted "open" rebranding model, in which agency work was transparent, and all stakeholders and interested parties could observe the brand's development.
After going through the first three stages, the new mission of the brand became clear — to highlight what is valuable (in technology, IT, startups, etc.). It was also obvious that the new big idea, "Share what is worthy," should resonate in every point of contact with the brand.
New logo
The new logo gained a fresh red color and a geometric, technological look. Bold, square shapes of the letters create an interesting contrast with the round shapes. The unique letter "s" provides dynamic feel and refers to the previous, separate spelling of the brand name.
Big idea & graphic solution
The new big idea, "Share what is worthy", gained its visual representation in overlapping simple shapes creating a common area. The result is dynamic, eyecatching and provides a lot of freedom in layout creation.
Brand strategy | Kamil Walecki
Art direction & design | Adam Ignaciuk
Photography from the event | Infoshare
Designed for studioengram
